Strategic brand management leader // MBA with Marketing Certificate
With a rich background in growing better-for-you consumer packaged goods brands, I thrive managing brands that find their place in real people's everyday moments.
How? Through consumer insights, sharp data analysis, and comprehension of both business and industry nuances. From there, I bring a heavy dose of grit to lead cross-functional teams through the details of execution — and celebrate a sense of purpose along the way.
Simply Organic Brand Refresh
Consumer research, brand positioning, brand identity, communication strategy, and packaging update for the original, all-organic seasonings brand.
New Product Launch: Simply Organic Vanilla Bean Paste
Campaign concept supporting new product awareness and inspiring incremental category usage.
Good Food is within Reach: Simply Organic Brand Campaign
Peak-season brand engagement campaign supporting recovery of lost market share.
New Product Line Development & Launch: Single Origin by Simply Organic
Leadership in development, commercialization and launch of highly differentiated line of 12 organic, single-sourced seasonings.