Katie Shatzer, MBA

Lead all aspects of marketing function for entrepreneurial brand, from strategy to day-to-day execution. Areas of ownership include messaging strategy, media planning, brand activations, new product launches, sales analytics, packaging design briefs, and strategic budget allocation. Manage direct report, freelancers, and agency partners.

Key results:

• Developed and executed company’s first integrated brand campaign, simplifying brand’s core message across digital and merchandising touchpoints, and increasing social reach 5x.

• Executed innovation launch into freeze-dried category, contributing 18% of total company revenue by end of year 1.

• Launched company’s first scaled loyalty and consumer offer programs.

Market share and P&L ownership for brand portfolio of $120MM+. Led development of annual strategic plan for two brands, and drove execution of digital marketing, paid media, public relations, and shopper marketing activities. Managed assistant brand manager and annual budgets of $2.5MM+.

Key results:

• Led brand repositioning and brand identity refresh, including management of consumer research and packaging design agencies, and leadership of cross-functional project team.

• Achieved $1.2MM annual margin gains through portfolio pricing strategy.

• Delivered regular analysis on vanilla portfolio to senior management, and developed new product launch campaign for line extension.

• Drove strategy brief, creative concept development, execution and optimization of peak-season advertising campaign, resulting in recovery of market share lost previous year.

• Developed positioning, pricing, trade spend and launch campaign strategies for Single Origin by Simply Organic, achieving placement in two regional grocery chains and one national chain within first 90 days.

Led day-to-day brand activities for Frontier Co-op (2018-2019) and Simply Organic (2019-2021) brands, including brand differentiation strategies and consumer engagement campaigns.

Cross-functional project management, merchandising, and sales support for Aura Cacia brand.

Built a digital content development process and editorial calendar within less than one year, taking three brands from minimal original content to monthly publication.

Managed social media for three brands, growing from a combined community size of 70K to 250K+ with minimal advertising and content development budget.

Copywriting and editing for print and digital publications designed to inform and engage international workforce of 20,000+ employees.