Katie Shatzer, MBA

I began my career as a storyteller, with a BA in Journalism and early experience in marketing communications. Now, with an MBA and more than 11 years in progressing brand management leadership roles growing better-for-you consumer brands, I develop data-based strategies and translate them into actionable, cross-functional initiatives.

Here you’ll find a selection of recent projects representing my experience in branding, innovation, category and portfolio management, trade activations, and more. Thank you for taking a look around!

For professional work history and education, see my resume.

To discuss how we can work together, contact me.

 

Skills Snapshot

  • Strategic planning and brand strategy

  • Cross-functional project management

  • Pricing, portfolio and channel strategy development

  • Syndicated data analysis (SPINs, IRI, Nielsen)

My Working Genius types: Discernment & Tenacity

  • Testimonial

    Katie’s management of the Simply Organic Brand Refresh project was a daunting task. There were many stakeholders involved in this project, all with a strong opinion about updating the company’s legacy brand. Katie was thoughtful and levelheaded throughout the process, using quantitative and qualitative research methods, her gut instinct, and her deep understanding of the Simply Organic consumer to guide decisions. She was a good listener but also a firm leader to make sure the project stayed on brief, on budget and on time. The resulting brand update continues to wow the brand team, and the positive brand performance and growth is proof that consumers agree!

    Laura Kuykendall, Senior Vice President of Marketing, Frontier Co-op